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產(chǎn)品經(jīng)理 1-2萬/月/月

蘇州天臣國際醫(yī)療科技有限公司

蘇州

04-01 發(fā)布

職位信息

職位名稱：產(chǎn)品經(jīng)理

類別名稱：

職位描述：

職位描述：職責描述?Product Development & Management – responsible for the product line performance. Drive the execution of product plan and conduct the tracking and analysis of the product programs and result. Develop and manage selling tools to support sales activities. Search and review medical literature to find supporting publications for the product line. Manage the product samples and complaint and provide solutions to the objections from the field. Updating and maintaining self expertise on products and technologies through training and self-learning. Maintain the data base of target procedure, market share, KOL and competition information.產(chǎn)品開發(fā)和管理：全面負責產(chǎn)品線的運行情況；推進產(chǎn)品計劃的執(zhí)行，追蹤、分析產(chǎn)品項目和結(jié)果；開發(fā)和管理銷售工具，支持銷售活動；查閱醫(yī)學文獻，發(fā)行出版物，向產(chǎn)品線提供支持；管理產(chǎn)品樣品，處理客戶投訴，為銷售團隊提出的異議提供解決方案；通過培訓和自學，不斷熟悉掌握產(chǎn)品和技術；維護目標流程、市場份額、KOL和競爭者的數(shù)據(jù)庫信息。?Marketing & Product Planning – Collect and analyze market data including customer needs and competition to develop market insight and ideas to assist developing product strategy and plan.市場和產(chǎn)品計劃：收集分析市場數(shù)據(jù)，包括客戶的需求和競爭者的信息，運用敏銳的市場洞察力，協(xié)助推進產(chǎn)品戰(zhàn)略和計劃。?Key Opinion Leader Development & Management – communicate regularly with the key opinion leaders for the product line. Follow the KOL management plan to implement the product plan, develop TST training center, execute product training workshops.關鍵意見領袖的開發(fā)和管理：定期與產(chǎn)品線相關的關鍵意見領袖溝通；追蹤KOL 管理計劃，推進產(chǎn)品計劃，建立TST培訓中心，開展產(chǎn)品培訓。? Sales Support – Spend significant time in the field with sales teams. Be recognized as the product expert to provide technical support to the field sales force; respond to their technical and application questions and provide competitive and appropriate product information, and produce reports and technical data on competitive products, as well as our own products’ performance. Plan and participate in seminars and other special marketing events or campaigns in the field.區(qū)域銷售支持：與各區(qū)域銷售團隊一起工作，提供銷售支持。熟悉掌握產(chǎn)品知識，為銷售團隊提供技術支持，為銷售團隊解答技術應用問題，提供競爭者和產(chǎn)品的信息，出具競爭者產(chǎn)品、技術數(shù)據(jù)和我們自己產(chǎn)品的報告；策劃和參與全國及區(qū)域范圍的學術研討會和其他市場活動。? Market Analysis – Work out market analysis based on collected market data.針對收集的市場數(shù)據(jù)，進行市場分析。? Other duties as assigned or required.其他由主管分配的任務。任職要求? Bachelor degree major in medical.本科學歷，醫(yī)學類相關專業(yè)；? More than 5 years successful sales and marketing experience with medical device company.在醫(yī)療產(chǎn)品銷售、開發(fā)和商業(yè)運作領域里，具有5年以上醫(yī)療器械市場推廣的成功經(jīng)驗；? Experience in developing & executing marketing plans, forecasting, implementation of field salesprograms.在醫(yī)療器械銷售活動中的開發(fā)、傳播和執(zhí)行市場計劃方面，具有一定經(jīng)驗；? Demonstrated successful commercial launch of new products with sustained market growth.成功開發(fā)新的產(chǎn)品線，持續(xù)增長市場份額方面，具有一定經(jīng)驗。? Strong interpersonal and selling skills in order to communicate cross functionally and assist in salessupport.優(yōu)秀的客戶溝通和銷售能力，協(xié)助產(chǎn)品銷售、市場研究和新產(chǎn)品反饋；? Sufficient clinical understanding to be able to compile and present sales training programs for salesrepresentatives and new employees具有一定的臨床知識，能編寫用于銷售代表和新員工的培訓材料；? Able to help to create promotional/launch programs;能夠協(xié)助產(chǎn)品定位、建立產(chǎn)品啟動項目；? Strong communication and presentation skills.優(yōu)秀的溝通和presentation能力；? Conversational English skill, good written and reading skill.英語口語書面能力強；? Computer competent in Excel, PowerPoint, and Word.熟練使用Excel, PowerPoint, and Word辦公軟件。

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